Full Design & Branding
Shura Rishona is a brand of live music concerts broadcast on freetv . We began with FreeTV’s established identity and infused it with the energy, atmosphere, and immediacy of live shows. This meant distilling FreeTV’s vibrant, dynamic character and merging it with the visual and emotional language of the concert experience: movement, stage lighting, and the palpable pulse of the audience.
The result is a cohesive brand system in which every element color, typography, and composition carries the rhythm of live music while maintaining the clarity and recognizability of the original FreeTV brand.
We also refreshed the graphic packaging, introducing a light, vibrant summer look.